Together into a circular future for bed textiles

Circular Dreams is an innovative start-up, founded by Beddinghouse, with an ambitious mission: to transform the bedding industry into a sustainable and circular system. With the support and resources of Beddinghouse, but with our own unique identity, we are working towards a future where textile waste is a thing of the past.

By offering circular products that are no more expensive than new products, we make sustainability accessible to everyone. This is made possible by making optimal use of existing resources and processes that are already used in the production of new bed textiles.

We invite all brands to join this sustainable movement. Our ultimate goal: to enable future generations to sleep carefree in a world that we are making greener together.

Why action is necessary now

Worldwide, the mountain of textile waste grows every year - with an impact so great that it can even be seen from space. In the Netherlands alone, 305.1 million kilos of textile waste are generated annually, which corresponds to 17.7 kilos per person. Much of this consists of high-quality textiles that could easily have been reused. Circular Dreams wants to stop this trend and reduce the mountain of textile waste to zero.

The Loop: Our circular business model

At Circular Dreams, everything is about "The Loop" - a unique, circular business model in which no piece of bedding is lost. Through clever recycling methods and the reuse of existing textiles, we extend the lifespan of bedding and prevent it from ever ending up in landfill again.

Circular together: the values ​​behind Circular Dreams

At Circular Dreams, we believe in a world where textile waste is a thing of the past. Our core values ​​are the basis of everything we do - from raising awareness to concrete action, from reuse to innovation. Together with consumers and brands, we work towards a sustainable future in which your bed textiles become valuable raw materials.

Positive Change

Circular Dreams raises awareness among consumers about the impact of their textile waste.

Working together

Anyone can donate their bed linen to Circular Dreams. Every piece deserves a second life.

circularity

Circular Dreams sells vintage products and recycles the rest into new textiles.

sustainability

Together with Circular Dreams you can reduce the environmental impact of bed textiles.

The three categories of bed textiles at Circular Dreams

Used Returns
Products returned because the color, size or packaging does not meet expectations are given a second chance. After a thorough quality control, these items are professionally washed, steamed and packaged, ready for reuse. That's your lucky break!

Imperfectly Perfect
Returns with minor factory defects, such as weaving errors, are repaired in our sewing studio. These items retain their quality and find their way to a new owner.

Vintage
Used bedding that consumers return through our take-back system is fully cleaned and prepared for sale again. This process strengthens circular collaboration between consumers, retailers and brands.

The path to a circular textile future

The Future: Textiles Reinvented with Circular Yarn

A key goal of Circular Dreams is to develop circular yarn - a solution that makes textiles truly circular. Currently, less than 1% of collected textiles are recycled into new textiles, but we are determined to change this. Through advanced technologies and strong partnerships, we want to create a chain where old textiles form the basis for new products. This is how we close the loop and minimize waste.

Our approach: Think big for structural impact

At Beddinghouse and Circular Dreams, we believe that sustainable business is more than small initiatives. We focus on large-scale, integrated solutions to sustainably reduce the mountain of textile waste. By working with partners and consumers, we take an active role in the transition to a circular economy. This is not only necessary, but also inspiring: it offers a vision for a future where textiles are never waste again.

Circular Dreams is a cross-brand and industry-wide re-commerce platform and, in addition to Bedding House's brands, works with various bedding brands that share the mission of Circular Dreams and Bedding House.